In my previous post I explained how I generated the sequences used in the Lynx Fastlife app – which you can read about here. Now I’m gonna run through how I did the overlays and data insertion for the app – the part that I think is the really cool part.
Its one of the biggest and most complex projects I have had to work on in a long time and I thought it was worth going through some of the key elements explain how we got it done.
A while back I was given the task of trying to animate a banner that was to go on a site we were building at Visual Jazz. All in a usual days work I thought until I saw the design mockup and realised it had been photo-shopped to the bejeezus.
The idea behind it was that it was meant to look like when you take a sparkler and move it around really fast in the air – the glow leaves a line of light behind it for a few seconds.
After a fair bit of messing around I finally came up with something I think looked pretty cool, which you can check out here…
The Lynx Fast Life campaign I worked on at Visual Jazz had a design style that was just screaming for more than just the usual blurs and fades you usually use on a flash website. Something that looked more like After Effects then flash.
After a bit of messing around with prototypes I finally came up with something I thought looked pretty cool and it ended up getting used throughout the entire site.
It is a pretty awesome video / facebook / integration site that pulls data from your Facebook account and generates a glimpse of what your life would have been like if the world wasn’t going to end in 2012.
It was a massive effort from a number of people from different agencies and it all came together beautifully in the end.
I will be doing a bit of a write up on some of the technical stuff I had to deal with soon, but in the mean time be sure to go and check it out at http://www.lynxfastlife.com/