The first part of the brief was to come up with a logo represented the company’s profile of being fresh, new and reliable. Because the logo could potentially appear on any number of products, it had to be clean and easily adaptable.
After experimenting with a variety of ideas the final ‘linked initials’ logo was born.
The bold letters and clean lines meant that this logo could be printed in any colour and still be easily recognisable. It also lent itself to both horizontal and vertical alignments.
From this logo a style guide was developed. It clearly showed how the logo could be used with a variety of different colours fonts and other graphical devices.
Once the style for the company was completed a range of corporate stationary was created. This range included business cards, letter heads and various company templates and forms.
Finally, a small brochure that could be used to introduce the company to potential clients was created. With minimal space and budget the brochure was designed to be as informative as possible without being overwhelming.